Japanese Hair Straightening

JAPANESE STRAIGHTENING - CONSUMERS LOOK FOR THE REAL THING!

As you know we are specifically trained and certified to do the real Japanese Straightening, also referred to as thermal reconditioning, ionic retexturising, thermal reconstruction, thermal restructuring, rebonding, bio ionic rebonding, and a few more phrases too difficult to remember! It has come to our attention that with the success of Japanese Straightening, many companies are now creating imitations that say they are "Japanese Straightening" when they really aren't. A lot of salons are using these products and saying that they are doing Japanese Straightening, when, in fact, if you ask the origin of their products they will say that they are from another company which has added a straightening product to their own line of products.

The reason for the proliferation of these knock offs is money. Salons who use the real product from Japan, pay a lot more money per application. And, the product is sold with a rather short shelf life, so it MUST be bought fresh for each client. The products that are capitalizing on the success of real Japanese Straightening, have almost indefinite shelf lifes and they are much, much less expensive. When you take into account the an average application of the genuine Japanese product costs a salon owner between $85 to $135 per application (depending on hair length) you can see that to get a cheaper knock off means a lot more profit to the salon owner. The costs mentioned here are before time and labor are included.

The real Japanese Straightener leaves hair the shiniest with no breakage. It takes time and real skill to use but the results are amazing. So, buyer beware. Always ask about the products used in "Japanese Straightening" to see that they come packaged from the true source and that they are not just labeled by a company looking to make a high profit at the expense of your hair and hard-earned money. At Hair Force One we went through special training and in 2002 and have been achieving the real results for our clients with time, and talent and the real product from Japan. You deserve the best. No matter where you live, check your salon to make sure that your are getting your money's worth.